Founded in 1976, Apple Inc. Has become a tech giant, and one of the largest companies in the world. Its legacy is tied to some of the most iconic gadgets of all time, including the iPhone, iPad and Mac computers.
As the company moves into the wellness space with popular products like the Apple Watch and its Health app, Apple has signaled its intention to delve deeper into health and wellness in the future. Let’s take a look at how health became a core part of Apple’s business and what it means for the company’s future.
Apple’s Priority Wellness
In an interview on CNBC, CEO Tim Cook said that Apple’s greatest contribution to mankind would be related to “health”—not the iPhone, iPad or Mac computer. This reflects the company’s desire to become the largest, if not the largest, player in healthcare.
Apple has already entered the healthcare sector by developing and commercializing healthcare hardware, software and services.
apple watch for wellness
The Apple Watch with the Apple Health app was originally sold as something cool and trendy that you could wear to use apps, communicate, and customize your style. It was cool because it could deliver notifications to your wrist, Inspector Gadget-style.
Over time, Apple realized that the most compelling use case for the Apple Watch was as a health and fitness device. Early versions had basic fitness tracking capabilities, while later models could monitor the intensity of your workouts, show how quickly you recover from workouts, and allow you to structure your workouts with rest intervals. and receive alerts for things like heart rate, motion, and the like. Power.
Combined with other features such as Apple’s ever-evolving sleep-tracking app, an advanced display that gives you more detailed data during your workouts, fall detection and the ability to call 911 in an emergency, it What’s clear is that Apple is continuing to innovate and develop potential wellness use cases for the wearable tech in its lineup.
Apple Fitness+ and other health services
Apple Fitness+ is another example of how Apple is using wellness to drive growth for the company. As Apple began diversifying its revenue by prioritizing recurring subscriptions to services, it introduced Apple Fitness+ as a health-focused program for its various devices. Anyone with an Apple Watch (and, in some cases, even without it) can subscribe and receive personalized workout programs on their Apple devices — including Apple TV, iPhone, or iPad.
In addition, the Apple Research app makes it easier than ever for you to participate in large-scale health studies that provide scientists with data they can use to complete research. For most studies, all you need is a phone call and a few extra minutes to answer survey questions, which are used to help advance medical science.
As evidenced by the success of these products and services, Apple’s focus on health and wellness is driven by the industry’s growth potential and the company’s desire to enrich people’s lives.
How Apple’s approach to health and wellness differs from other tech companies
As a company, Apple brings many unique features to the health and wellness sector, including a design-first culture and a focus on privacy.
First, Apple is known for its design-first culture, which results in products that are easy to use. From the iMac to the latest iPhone, this approach has been the reason the company has had so much success and will position it for further success as it develops new health-focused devices.